BRAND BLVD
Client Background
Brand Blvd is a branded merchandise and design agency based in the Niagara Region, known for its innovative approach to promotional products, custom campaigns, and client experiences. Founded in 2007, the company has grown into a North American operation, helping brands stand out through creative strategy, high-quality products, and seamless execution. With a focus on collaboration, culture, and forward-thinking solutions, Brand Blvd partners with organizations across a wide range of industries to deliver impactful, memorable brand experiences.
Strategy & Outcome
In July 2021, I joined Brand Blvd as a Graphic Designer, where I worked on a wide range of projects for the company, its clients, prospects, and partners. My work spanned various applications including vehicle wraps, apparel design, and logo development, delivering effective creative solutions across industries such as post-secondary education, welding, and the alcohol industry.

Signature Drinks menu for Margaritaville Niagara Falls.

Late Night Food Menu for Margaritaville Niagara Falls.

Elevator wrap designed for Margaritaville Niagara Falls.

Embroidered applique hoodie design for Pride Seeds.

Front and side wrap of a 20ft box truck for Exocor, featuring photography of their line of welding products.

Rear and side wrap of a 20ft box truck for Exocor, featuring photography of their line of welding products.

24"w x 36"h 52 week wall calendar designed for AO Wilson

Retractable pull-up banners designed for Grober Pets' line of products.

In the summer of 2022, I developed a comprehensive 48-page agenda for the administrative staff of the Cree School Board, designed to support organization and communication across multiple departments and communities. This document included a calendar of important dates, detailed monthly layouts, and a directory of staff and schools, ensuring accessibility and ease of use while maintaining a clean, structured design throughout. Click here to view the full project!

In 2022, I had the opportunity to contribute to the promotion of Canal Days Marine Heritage Festival by designing a wide range of print collateral, including pull-up banners, posters, and a tri-fold French brochure highlighting the event schedule, site map, and featured musical acts. Each piece was developed to maintain a cohesive visual identity while ensuring clear, accessible communication for both local attendees and visiting guests. Click here to view the full project!

Exocor 25th Anniversary - Built to seamlessly extend the existing brand, this anniversary mark incorporates Exocor’s icon “welding” the number 25 together. The design also carries through the brand’s signature swoop, tying the milestone into their established visual language.

Bio Agri Mix 40th Anniversary Logo - Created with a strong agricultural tone, this anniversary logo keeps the existing brand identity front and centre. Supporting elements were designed to complement the core logo while celebrating the company’s 40-year milestone.

Pizza on the 12 - Inspired by tradition, this logo references an authentic pizza peel to reflect the restaurant’s Italian roots. The nearby 12 Mile Creek is subtly integrated into the design, grounding the brand in its local St. Catharines identity. 

Sweet Swag Giveaway - Created for Brand Blvd, this logo supports a custom candy giveaway campaign. The design incorporates the brand’s colour palette, a stylized candy wrapper, and a custom type treatment to deliver a fun, energetic, and cohesive promotional identity.

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