Ford Motor Company - Participant Handbook
Client Background
The Ford Motor Company was founded in 1903 and is one of the world’s most recognized automotive manufacturers, known for revolutionizing mass production through the introduction of the moving assembly line. Ford produces a wide range of vehicles including trucks, SUVs, and performance cars, serving customers across global markets. With a legacy built on innovation, reliability, and accessibility, the company continues to evolve through advancements in electric vehicles, smart technology, and sustainable mobility solutions while maintaining its iconic presence in the automotive industry.
Strategy & Outcome
In the spring of 2024, I was contracted as a freelance graphic designer through Brand Blvd to develop a comprehensive 28-page workbook for Ford Motor Company, designed for dealership sales representatives to complete during on-site training sessions. The workbook was structured to support learning objectives, encourage engagement, and provide a clear, organized layout that aligned with Ford’s brand standards while enhancing the overall training experience.
