Fort Erie Meteors Junior Hockey Club
Client Background
The Fort Erie Meteors Junior Hockey Club was founded in 1957 and currently competes in the Eastern Conference of the Greater Ontario Hockey League (GOHL). Over the decades, the organization has evolved in many ways — including transitioning from its original red and white colours to the current black, orange, and white identity. Despite these changes, the Meteors have remained committed to developing players and helping them reach the next level of competition.
The organization is run by a dedicated group of volunteers who have supported the team for many years. Through their leadership and commitment to the program, the Meteors have helped nearly 100 players advance to the Ontario Hockey League or the university ranks.
Strategy & Outcome
In 2020, I was asked to design a new wordmark logo for the club as part of an upcoming jersey order. The organization immediately embraced the design, eventually adopting it as the team's full-time primary logo. Since then, the mark has expanded beyond the junior club and is now used by rep-level teams within the Greater Fort Erie Minor Hockey Association.
Over the years, the identity has been applied across a wide range of collateral I have designed, including tickets, billboards, apparel, social media graphics, beer cans, and the 2024 conference championship banner now hanging in the Fort Erie Leisureplex.

Marketing hashtags used on digital and print collateral, along with a secondary logo used on merchandise and the right shoulder of the jerseys.

Conceptual logo development for the Fort Erie Meteors, blending the serif "M" from their previous logo with a modern, bevelled twist. The "Meteor" is a hockey puck burning in the atmosphere with a stylized "FE" in the trail.

Collection of billboards I have designed over the years. 

Collection of social media graphics and templates that I have created over the years. All designed to have a cohesive look throughout the gameday, final score and playoff run. 

2024-2025 18" x 24" home schedule poster, sponsored by MPP Wayne Gates.

Banner Brew - Beer can design to celebrate the 2024 Golden Horseshoe Conference championship. Beer produced through Brimstone Brewery.

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