Cullen Lampman - Front Row Team

Front Row Team / Front Row Sports Excellence

Client Background

Front Row Team is a specialized division of Front Row Sports Excellence, focused on providing custom apparel, equipment, and branded solutions for teams, organizations, and businesses. Building on the company’s strong retail foundation, Front Row Team offers in-house production capabilities and tailored services—including custom jerseys, spirit wear, and promotional products—designed to elevate team identity and performance.

Strategy & Outcome

From March 2019 to July 2021, I worked at Front Row Sports Excellence as the Graphic Design & Marketing Coordinator, where I oversaw print production, graphic design, and marketing initiatives across the organization. In this role, I played a key part in developing custom team uniforms and spirit wear for sports teams and schools throughout the Niagara Region and Western New York, delivering cohesive, high-quality designs that strengthened team identity and community presence.

Team apparel designs for the Welland Tigers, St Catharines Falcons and Niagara North

Team apparel designs for OFSAA 2020, featuring space for team logos and player numbers, Niagara Regional Soccer and the Port Colborne Sailors Minor Hockey Association,

Retractable banners for promotional needs, OFSAA banner incomplete due to COVID-19 shutting down the tournament.

Pre-Black Friday team specific sales flyers template, 16 of these were created for teams across the Niagara region and Western New York.

Thanksgiving sale flyer for Canadian locations.

Christmas sale flyers for U.S. and Canadian locations.

Designed to honour the life of Philip Secord, this patch thoughtfully incorporates personal elements that reflect his story. The triangular form references the San Jose Sharks logo—his favourite team—while his initials, the number 2, and his lifespan are integrated to create a meaningful and lasting tribute.

Logo design for Niagara Thunder Elite Hockey. Inspiration was taken from the defunct OHL team, Niagara Thunder, with emphasis placed on the "Elite Hockey" as the team was coached by a seasoned NHL veteran.

Fort Erie/Canada to Denmark - This logo was designed to represent a team from Fort Erie's Minor Hockey Association travelling to Denmark to face off against another team in Copenhagen. This design incorporates both countries flags, stars from Fort Erie's logo and as the trip took place over the Christmas break, the years of the trip.

Performax Hockey Development - Focused on credibility and clarity, this identity highlights the brand name alongside the coach’s established reputation. The design reinforces the organization’s commitment to player development within hockey.